Healthcare company Ceragem won the “CSV Management Award” at 2016 Korea Marketing Awards Ceremony held at the National Assembly building on March 30.

 

The “Korea Marketing Awards” was co-created by the Korea Marketing Association and the CSV Management Association to enhance Korea’s industry competitiveness by encouraging and promoting the entrepreneurs and corporations who create a successful market performance through various marketing activities.

Ceragem’s innovative and customer oriented marketing efforts as well as contributions to the community were highly evaluated in the assessment made by the customers and marketing experts.  

 

“Creating Shared Value” (CSV) means creating new business opportunity by sharing value in the process of resolving social problems. Ceragem’s CSV management includes the strategy to nurture the business aiming for seniors by solving the social problems naturally generated in the aging society. 

 

Ceragem’s business model is receiving a spotlight as a new management paradigm as it brings new business opportunity delivering the value of “joy”, “health”, and “happiness” to the company and customers. 

 

Ceragem set the norms of management policy and standardized it to earn the customer’s credibility through the transparent business management. Ceragem is receiving a positive response from the local communities by participating actively in the public services such as relief efforts, philanthropy activities and corporate social responsibility. 

 

Ceragem President Kim, Sang-sik said, “I am very glad that Ceragem’s efforts to help our customers as well as the society in Korea and overseas were highly recognized and receiving notable achievement with this award. Ceragem will continuously endeavor to enhance Ceragem’s value that is supporting customers’ wellbeing in the global market over 70 countries.”